The story of LIFEBRANDS Natural Food is the story of company founder Lars F. Ellerbrock. Raised in the Ellerbrock tea trading family, he has the Hanseatic trading tradition in his veins, and trained his keen sense for trends and developments in tastes from an early age.

Committed to a long tradition
When he joined the Hälssen & Lyon teahouse, great grandfather Johann Carl Ellerbrock established an exceptionally successful tea trading tradition. This tradition was markedly enriched by his son Carl, grandfather of Lars, who contributed many new product developments and discoveries.   >>